ZUM
● Full Branding — AI-Generated Imagery
Microgreens powder designed for performance, recovery, and wellness. From seed to sprout — complete identity: naming, palette, typography, AI-generated imagery, and Webflow development.
Industry
Health / Supplements
Roles
Full Branding
AI Image Direction
Design System
Webflow Development
Copywriting
Typography
Aa
DM SERIF DISPLAY — Italic · Google Fonts
Palette
SOFT BLACK
#111111
Global Background
#111111
Global Background
LIGHT GRAY
#d4d4d4
Main Accent
#d4d4d4
Main Accent
MID GRAY
#8c8c8c
Secondary Accent
#8c8c8c
Secondary Accent
SOFT WHITE
#ededed
Text
#ededed
Text
Scope
Branding
Naming, logotype, color palette, typography and tone of voice.
Complete visual system from scratch.
AI Direction
All product photography generated with AI. Prompting and
art direction for visual consistency.
Copywriting
"Fuel your edge." / "From Seed to Sprout" — messaging architecture
oriented to performance and wellness.
UX / UI
Waitlist landing with hero scroll, benefits section, and
capture form. Conversion as the primary objective.
Webflow Dev
Complete Webflow development. Animations: fade-up on
scroll, hero pin, section transitions.